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Industry Related Articles

eBay Set to Push Europe Sales with More Languages
Reuters
"Already reaping the benefits of a common European currency, U.S. online auctioneer eBay Inc. will translate its online payment service PayPal into a variety of languages to boost cross-border trade in Europe. "

The Mushrooming Chinese Internet Market
E-Commerce Times
"When it comes to the Internet, China is no longer undiscovered country. Three Chinese portals are trouncing their U.S. rivals in the region, and investors are taking notice. "

Affluent Hispanics
San Diego Daily Transcript
"As the Hispanic market continues to grow and prosper, if financial service companies don't start to reach out more to the market, they are going to miss out on a very lucrative market"

MSN overtakes AOL worldwide
UpsideToday
"MSN Messenger's success due to a strong localization effort that has seen the program adapted for 12 different languages and distributed in 50 different countries"

A Billion Customers, Anyone?
NUA Internet Surveys
"The thing to note about all this, particularly for anyone who sells or markets on the Web, is that most of those 1 billion users will not be English speakers"

Global Strategy: Localize as You Globalize
webtechniques
"The biggest message that I hear from successful global Web sponsors is that it's crucial to provide localized content. You'll be competing with brands and products that the local people know. If you represent a U.S. company, be aware that certain people around the world will be looking for any small evidence that you're an 'ignorant American'"



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